Why we built Closed Won

Learn our vision, mission and purpose

Why we built Closed Won

As colleagues (now Cofounders) at previous companies, we've helped 100s of Sales executives close several large enterprise deals by building bespoke enablement tools that were loved by our buyers. Specifically, the interactive pricing estimators not only expedited the decision time, buyers would tell us that our proposal stood out due to the transparency and clear understanding of costs.

We decided to come together and productize our learnings into Closed Won.

Our vision

60% of B2B deals are lost due to buyer indecision and not to competition. Our vision is to eliminate buyer indecision and help SaaS sales teams close more deals and faster.

While we understand there are several factors that contribute to indecision, our focus is on the biggest challenge - price transparency.

Our mission

To help 100,000 Sales Executives and early stage founders close more revenue in less time. Digital Sales Rooms that exist today do not cater well for B2B SaaS, specifically for their quoting needs. We want to do this by building the best-in-class buyer enablement experience.

What is unique about the Closed Won product?

We're the only tool that has CPQ features purpose-built for B2B SaaS and integrated into a Digital Sales Room. This enables buyers to understand your value proposition and go from the Opportunity stage to Closed Won faster.